Client Acquisition System

System 2 – Client Acquisition The second system we’ll look at is your Client Acquisition System. Think of this as your factory. You take the raw materials – leads – and process them through your business, in order to produce clients. Note that we are, in a very real sense, still not focussed on making […]

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Lead Generation System

System 1 – Lead Generation The first of the three key systems for your business we’ll look at is the Lead Generation System. To be clear, this is not about making new sales. You’ll be asking far too much of your Lead Generation System, and you’ll be often disappointed with the results, if you rely […]

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Implement The System

Have you created an environment for success? You hear a lot of business owners and managers talk about their ‘team’, instead of staff members or employees. This is a good and positive approach to take, though how many people simply pay lip service to this? Do you treat the people in your business as a […]

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Step Back And Look At The Bigger Picture

In a previous article I discussed the three key systems every business needs: Lead Generation System Client Acquisition System Client Fulfilment System Your first impression might be that this is an extreme ‘broad brush’ approach; that it fails to take into account the seemingly endless number of things that really need to happen in your […]

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Three Key Systems For Every Business

Identify and optimise the three key systems in your business. Your business can be thought of as three inter-dependent systems. Every business you’ve ever come in contact with has the same three systems. Yes, there are smaller sub-systems and processes nested under each of these. However, focussing on the three key systems will allow you […]

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Systems Speed Up Staff Training

Your people will be better, quicker. A sometimes-overlooked benefit of automation and the correct systems and processes, is that training your staff, especially new staff, becomes easier and quicker. You won’t have to settle for the fact it can take 3 to 6 months for a new recruit to become operationally efficient and a profitable […]

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How To Eliminate 2-minute Tasks

Eradicate siloed systems and repeated data entry. Where do you start when aiming to eliminate or minimise the cancer of 2-minute tasks in your business? The first principle is complete integration. In this day and age, there is no excuse for siloed information and systems which don’t talk to each other. If anyone on your […]

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