Client Acquisition System

System 2 – Client Acquisition The second system we’ll look at is your Client Acquisition System. Think of this as your factory. You take the raw materials – leads – and process them through your business, in order to produce clients. Note that we are, in a very real sense, still not focussed on making […]

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Lead Generation System

System 1 – Lead Generation The first of the three key systems for your business we’ll look at is the Lead Generation System. To be clear, this is not about making new sales. You’ll be asking far too much of your Lead Generation System, and you’ll be often disappointed with the results, if you rely […]

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Implement The System

Have you created an environment for success? You hear a lot of business owners and managers talk about their ‘team’, instead of staff members or employees. This is a good and positive approach to take, though how many people simply pay lip service to this? Do you treat the people in your business as a […]

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Step Back And Look At The Bigger Picture

In a previous article I discussed the three key systems every business needs: Lead Generation System Client Acquisition System Client Fulfilment System Your first impression might be that this is an extreme ‘broad brush’ approach; that it fails to take into account the seemingly endless number of things that really need to happen in your […]

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Three Key Systems For Every Business

Identify and optimise the three key systems in your business. Your business can be thought of as three inter-dependent systems. Every business you’ve ever come in contact with has the same three systems. Yes, there are smaller sub-systems and processes nested under each of these. However, focussing on the three key systems will allow you […]

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Systems Speed Up Staff Training

Your people will be better, quicker. A sometimes-overlooked benefit of automation and the correct systems and processes, is that training your staff, especially new staff, becomes easier and quicker. You won’t have to settle for the fact it can take 3 to 6 months for a new recruit to become operationally efficient and a profitable […]

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How To Eliminate 2-minute Tasks

Eradicate siloed systems and repeated data entry. Where do you start when aiming to eliminate or minimise the cancer of 2-minute tasks in your business? The first principle is complete integration. In this day and age, there is no excuse for siloed information and systems which don’t talk to each other. If anyone on your […]

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The Cancer Of Two-Minute Tasks

There is a cancer in your business… …and every small business you’ll ever come across. This cancer is so pervasive, that even though it is in plain sight, you’ve grown so used to it, you think it is normal. The cancer of two-minute tasks Do you ever hear yourself or members of your team say, […]

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Systems & Processes Reduce Cost

How will systems and automation reduce costs in your business? The biggest overhead in business walks on two legs. If you want to build and grow your business, you can not do it alone. You need people. A problem for many, if not most businesses is they hire people who are overqualified for the majority […]

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Don’t Get Stuck On The Tools

Does ‘Systems and Processes’ always mean high-tech? We’ve become so used to technology these days, it seems our default position is to search for an app or some software to get any job done. This makes sense to some degree, though can also lead to overwhelm when starting out systemising your business. Or worse… a […]

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Systems & Automation Improve Productivity

Systems and automation will maximise the productivity and profitability of your business, like nothing else. An initial misconception many business owners have, when it comes to systemising and automating aspects of their business, goes something like this… “That won’t work for our business. We deliver a product/service with too many options. Adding automation or systems […]

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You Still Have To Do The Work

The WiFi on the beach is shit There is a key misconception when it comes to automation in business. Often, business owners think ‘automation’ is what they see internet marketers use in order to sell $7 ebooks or $3000 online courses. This leads business owners to believe one of two things: Automation won’t work in […]

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Getting Started Is Key

Just start, one thing, this week The biggest hurdle I see holding business owners back from creating operational efficiency through automation in their businesses, is inertia. As business owners, we are control freaks by nature. When you started your business, you had to do everything, and this is a hard habit to break. The reality […]

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Why You Need Systems

There is, and has been for some time, a lot of talk about systems and processes in business. Stories of Henry Ford, JIT and McDonalds have filled countless pages, documentaries and movies, but it can still be hard to make the link between that and your business. If you are not already running a global […]

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